"Ronaldo In Disguise"

Concept: Shareability teamed up with Cristiano Ronaldo, the biggest athlete in the world and co-founder of ROC Live Life Loud, to hide him in plain sight. The results were priceless! 


Cross-platform views


Views on audience re-uploads


FB Share Rate


FB Engagement Rate


Media Value

How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.  

ROC by Ronaldo’s “Ronaldo in Disguise” video was 4.6x more shareable and 2.1x more engaging than the Ad Age Leaderboard Average.


vs. AdAge Share Rate Benchmark


vs. AdAge Engagement Rate Benchmark