"Ronaldo In Disguise"

Concept: Shareability teamed up with Cristiano Ronaldo, the biggest athlete in the world and co-founder of ROC Live Life Loud, to hide him in plain sight. The results were priceless! 

126M

Cross-platform views

50M

Views on audience re-uploads

2.24%

FB Share Rate

3.6%

FB Engagement Rate

$24M

Media Value


How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.  

ROC by Ronaldo’s “Ronaldo in Disguise” video was 4.6x more shareable and 2.1x more engaging than the Ad Age Leaderboard Average.

+357%

vs. AdAge Share Rate Benchmark

+114%

vs. AdAge Engagement Rate Benchmark