"Baby Olympics"


Cross-platform views


Views on Re-Uplods


FB Share Rate


FB Engagement Rate


Media Value

How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.

The Olympic Channel’s “Baby Olympics” video was 3x more shareable and 3x more engaging than the Ad Age Auto Leaderboard Average. "Baby Olympics" is now the most shared video in Olympics history with over 750,000 shares!


vs. AdAge Share Rate Benchmark


vs. AdAge Share Engagement Benchmark