"Shots Fired"

3M

Cross-platform views

1.5%

FB Share Rate

5.5%

FB Engagement Rate

$1.11M

Media Value


How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the auto videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.

Fox's “Shots Fired” video was 3x more shareable and 3x more engaging than the Ad Age Auto Leaderboard Average.

 

 

+206%

vs. AdAge Share Rate Benchmark

+227%

vs. AdAge Engagement Rate Benchmark