"Shots Fired"


Cross-platform views


FB Share Rate


FB Engagement Rate


Media Value

How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the auto videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.

Fox's “Shots Fired” video was 3x more shareable and 3x more engaging than the Ad Age Auto Leaderboard Average.




vs. AdAge Share Rate Benchmark


vs. AdAge Engagement Rate Benchmark