FB Share Rate
FB Engagement Rate
How this video compares to the Ad Age Viral Leaderboard:
In an examination of all the auto videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.
Fox's “Shots Fired” video was 3x more shareable and 3x more engaging than the Ad Age Auto Leaderboard Average.
vs. AdAge Share Rate Benchmark
vs. AdAge Engagement Rate Benchmark