"Santa's Secret Number"

Concept: Needed 

5.7M

Cross-platform views

342K

Views on audience re-uploads

0.77%

FB Share Rate

2.48%

FB Engagement Rate

$500K

Media Value


How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.  

Cricket Wireless’s “Secret Santa” video was 1.6x more shareable and 1.5x more engaging than the Ad Age Leaderboard average.

+57%

Increase in Facebook Share Rate

+47%

Increase in Facebook Engagement Rate