"Santa's Secret Number"

Concept: Needed 


Cross-platform views


Views on audience re-uploads


FB Share Rate


FB Engagement Rate


Media Value

How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.  

Cricket Wireless’s “Secret Santa” video was 1.6x more shareable and 1.5x more engaging than the Ad Age Leaderboard average.


Increase in Facebook Share Rate


Increase in Facebook Engagement Rate