"Santa's Secret Number"
Views on audience re-uploads
FB Share Rate
FB Engagement Rate
How this video compares to the Ad Age Viral Leaderboard:
In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.
Cricket Wireless’s “Secret Santa” video was 1.6x more shareable and 1.5x more engaging than the Ad Age Leaderboard average.
Increase in Facebook Share Rate
Increase in Facebook Engagement Rate