Concept: Our first video for Cricket Wireless took the classic photo bomb experience and turned it on its head. Watch how we showcased earnest moms as they “photomombed" their children!
FB Share Rate
FB Engagement Rate
How this video compares to the Ad Age Viral Leaderboard:
In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.
Cricket Wireless’s “Photomombing” video was 2.5x more shareable and 2.2x more engaging than the Ad Age Leaderboard Average.
vs. AdAge Share Rate Benchmark
vs. AdAge Share Engagement Benchmark