Concept: Our first video for Cricket Wireless took the classic photo bomb experience and turned it on its head. Watch how we showcased earnest moms as they “photomombed" their children!


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Media Value

How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.

Cricket Wireless’s “Photomombing” video was 2.5x more shareable and 2.2x more engaging than the Ad Age Leaderboard Average.


vs. AdAge Share Rate Benchmark


vs. AdAge Share Engagement Benchmark