FB Share Rate
FB Engagement Rate
How this video compares to the Ad Age Viral Leaderboard:
In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%.
Cricket Wireless’s “Make Lemonaid” video was 2.7x more shareable and 2.1x more engaging than the Ad Age Leaderboard average.
vs. AdAge Share Rate Benchmark
vs. AdAge Share Engagement Benchmark