"Unexpected John Cena"

Concept: Watch Sharebility and John Cena bring an Internet meme to life as they surprise unexpecting fans for Cricket Wireless.

60M

Cross-platform views

20M

Views on audience re-uploads

1%

FB Share Rate

5%

FB Engagement Rate

$10M

Media Value


How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%. 

Cricket’s “John Cena Surprise” video was 2.4x more shareable and 3.3x more engaging than the Ad Age Leaderboard Average.

 

+145%

vs. Ad Age Share Rate Benchmark

+227%

vs. Ad Age Engagement Rate Benchmark


Additional Insights

  • Drove the biggest Telecom-industry Brand Lift in Google history

  • First video ever to stay on YouTube Ads Leaderboard for 3 months+