"Unexpected John Cena"

Concept: Watch Sharebility and John Cena bring an Internet meme to life as they surprise unexpecting fans for Cricket Wireless.


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Media Value

How this video compares to the Ad Age Viral Leaderboard:

In an examination of all the videos featured on the Ad Age Viral Leaderboard in the past 12 months, the average Share Rate was 0.49% and the average Engagement Rate was 1.68%. 

Cricket’s “John Cena Surprise” video was 2.4x more shareable and 3.3x more engaging than the Ad Age Leaderboard Average.



vs. Ad Age Share Rate Benchmark


vs. Ad Age Engagement Rate Benchmark

Additional Insights

  • Drove the biggest Telecom-industry Brand Lift in Google history

  • First video ever to stay on YouTube Ads Leaderboard for 3 months+